Adding an offer to your website is one of the best things you can do that will help your website bring you leads and customers. Not every company can offer a coupon or a discount as some industries are regulated, insurance, mortgage, etc. However, those of you that can offer a coupon or discount, I highly recommend it. If you don’t have a product or already have very low prices, try offering a free consultation.
There are plenty of other ideas as well though if you don’t do any consulting. What about a guide or a report? Something your prospect can get value out of. You could really go all out and offer a report and a coupon. Take a poll of your current customers and see what would be beneficial to them if they were looking for your services. Or look at others in your industry across the country. Look to see what the top websites are doing. What do they have that you don’t?
People love free stuff. They love getting things that can help them and they love to save money. When potential customers visit your website, they are wondering what it is that you can offer them. Answer that question right away by offering them something just for visiting and then promise that your company can deliver when it really matters.
If you don’t have the time to write a report, then outsource it or pick something else to offer. Within a week, you will have a nice addition to your website. As for coupons, you know best about what you can offer. Try something out and if you don’t get a good response, then change it up. One of the greatest things you can pair an offer with is a lead capture form, by asking your visitors to give you their name, email address and maybe even phone number, you are able to follow up with them and find out what else your company can offer them. By offering something of value to your website’s visitors you are showing that your company is willing to do extra for them and you are proving that you value them as a potential customer.